Week 6 Part A: Engaging Your Customers - Facebook Strategy

• Atrela.designs
• OniCakeCo
• CookieSmut
• TRXYLAND
• AprilAPin.art
• Kissuette
• Cosmic Spectrum

       I chose these businesses based on the types of products that were being provided; most of these shops sold stickers, pins, prints, accessories, and apparel. I struggled a bit to find pages for open art groups (for buyers and sellers) and from art shops that I follow on other social media platforms on Facebook. All of these businesses tend to do better on Instagram, Twitter, and TikTok; the largest creator, Cosmic Spectrum, only has about 100-400 likes per post on Facebook with 314k followers but on Instagram they get 5k-45k likes with 508k followers which is a very big jump up. The other businesses tend to get under 20 likes per post with 100 to 1k followers. These pages have much more sporadic posting schedules on Facebook than the other platforms which may contribute to why the engagement is so low.

    Most of the posts from these businesses make are photo posts of products with a sentence up to a small paragraph of description to update customers about product launches/kick starters, shipping, the process, or low inventory. All shops aside from Kisuette and Cosmic Spectrum kept their posts professional and about the products for the most part but all businesses did use emojis and some more friendly wording to relate more to their customer base; CookieSmut has a pretty cheeky theme to their brand so they leaned into some more vulgar phrases and words that fit with their brand but they kept the rest of the info for each post well-written and thorough.

    My takeaway from looking at these businesses pages is that all posts should have photos as well because of the visual products that are sold; there wouldn't be much ground to make a text-based post if it was about the product or info relating to it because customers would not be able to see what is being sold. Posting photos also helps tie back into the branding of the business whether it's subtle by following the same color schemes, posting art-related/WIP content, or posting products that are currently being sold. OniCakeCo was the only business that asked questions in their posts which I would also like to do because it could help increase customer engagement. Regardless, it would be an good to keep a consistent posting schedule on Facebook to keep customers aware of the business and to try to reach more customers.